Book Publishing News April 28, 2017

Book Publishing News April 28, 2017Family Christian Stores Up for Auction

Online bidding for the assets of Family Christian Stores concluded Monday. The sale included desks, chairs, and tables. Other items include desktop crosses, inspirational posters, laptop computers, store fixtures, and mannequins.

Bookstore Sales Fell Again in February

Jim Milliot of Publisher’s Weekly reports, “Bookstore sales dropped 3.0% in February 2017, compared to the same month in 2016. The February decline follows a 3.7% drop in bookstore sales in January. The two-month losing streak has led to a 3.6% decline in bookstore sales so far in 2017. Revenue over the period has fallen to $2.23 billion, down from $2.32 billion in the comparable period in 2016.”

Top Shelf Book Award Accepting Nominations

Evangelical Christian Publishers Association created the Top Shelf Book Cover Awards to celebrate the year’s best book designs in Christian publishing.  Covers are judged by top designers in the industry for their merits in appropriateness for the market, level of conceptual thinking, and quality of execution. Judges are not bound by a number of covers to choose, but choose the designs that stand out as the best of the year. Submit your book’s cover.

Author Patricia Cornwell Signs With Amazon Imprint

Author Patricia Cornwell has taken her latest Jack the Ripper nonfiction book to Amazon Publishing’s Thomas & Mercer imprint. She says it’s worth the problem of getting an Amazon book into bookstores to take advantage of Amazon’s Kindle in Motion enhanced ebook tech.

“Amazon’s reach into the UK market is deep. It’s estimated that Amazon controls 90 percent or more of ebook sales in the UK, and its Prime service reaches more than 30 percent of the population.”

Read more on Cornwell’s deal with Amazon.

Bestselling author Elizabeth Spann Craig Goes Indie

Cozy mystery author Elizabeth Spann Craig turns down traditional publishing deal to self-publish. One reason why: she’s making more money as an indie author. Read more at her blog.

Tips for Marketing Your Book

Generate More Book Sales With a Keyword-Powered Blurb. “The description of your book in an online store is a vital element of your digital book’s sales strategy,” says YA author Beth Bacon. “The description (commonly called a blurb) acts like a shop clerk in a digital bookstore. You want that clerk’s pitch to be as convincing as possible. The blurb, however, plays a second and perhaps even more important role: It helps draw those shoppers to your online sales page in the first place. Thus, seeding your blurb with the right keywords is a powerful way to increase your sales.” Learn how you can improve your book’s discoverability with the right key words.

Find Out Which Marketing Services LPC Recommends. How much will you invest each month in your book & writing career? $10 for Ask David Tweets, $16 for Vessel Project ad, $30 for a one day blog tour, $30 for an Amazon ad, $55 (once a quarter) for an EReader News promotion. If you have a great book, invest in its future! Find out which book marketing services LPC recommends.

Check Out These Book Promotion Sites. Dave Chesson has compiled a table of sites where you can promote your ebook for free or pay. Visit Kindlepreneur and get ready to close the pop-ups.

Do not arouse or awaken love until …

“Do not arouse or awaken love until is so desires.” Song of Solomon, 2:5

My Father, may you help my wife and I love each other in the same way you love each of us.

“Are the rich not the ones who slander the nobel name of Christ?” James 2:7

Lord, may those in power know your love and do what is right in your eyes.

“Love your neighbor as yourself. This is the Royal Law found in Scripture.” James 2:8

My Father, help me to love my neighbors as you love me.

“Judgement without mercy will be shown to anyone who has not been merciful.” James 2:13

Father, forgive me of my sins. Help me to forgive others with the same forgiveness you use with me.

Book Publishing News April 21, 2017

Book Publishing NewsSimon & Schuster Closes Tyrus Books imprint, Relocates Howard Books

Simon & Schuster shut down its Tyrus Books imprint in early April. Benjamin LeRoy, the founder and publisher of Tyrus, announced the news on social media. LeRoy tweeted to his followers, “Hey! For all the folks who know me as Tyrus Books, Tyrus is closing down and now you can just know me as some dude on Twitter.” Tyrus was included in Simon & Schuster’s acquisition last year of Adams Media from F+W. Simon & Schuster will continue to handle the Tyrus backlist.

How Many Kindle Unlimited Subscribers Are There?
(And How Does KU’s Growth Impact Your Book Sales)?

How many Kindle Unlimited Subscribers are there? Amazon has never released the total number of KU subscribers, however, by working the formula backwards, Written Word Media estimates the number could be as high as 2.5 million readers. How many books does a KU subscriber read? Again, Written Word estimates the number may be as many as 20 books per month! Read how the growth of Amazon’s subscription model is changing the market for ebook sales.

HarperCollins Christian Publishing Shifts Publishing Programs

HarperCollins Christian Publishing (HCCP) announced April 11 three changes within its publishing programs. Daisy Hutton is being promoted to vice president and publisher for the W Publishing Group, a nonfiction imprint of Thomas Nelson.  Hutton has been the company’s fiction publisher for Thomas Nelson and Zondervan books for the past five years. Read the full story.

Where Will the Growth in Sales Come in 2017?

  • Number of retailer bankruptcies in 2016: 9
  • Number of retailer bankruptcies in 2017 so far: 9
  • Growth of online retail sales during the 2016 holiday season, versus 2015: 20% (Source: Washington Post)

Look for Amazon to continue to gain market share at the expense of brick and mortar stores.

Tips for Marketing Your Book

Author Kristine Rusch discusses email newsletter strategy. Learn the difference between old school newsletters and ad circulars. Take heart! You’re not the only one who feels undersized against the book-marketing monster.

“I feel completely inadequate,” Rusch says. “Then I feel like I’d better hurry to catch up. Finally, I crawl into my office and get back to the work in progress. I don’t feel overwhelmed when I think about fiction writing. I feel completely overwhelmed when I focus on the “shoulds” of marketing.

Read at Rusch’s blog on newsletters.