Book Publishing News

April 21, 2017

Book Publishing NewsSimon & Schuster Closes Tyrus Books imprint, Relocates Howard Books

Simon & Schuster shut down its Tyrus Books imprint in early April. Benjamin LeRoy, the founder and publisher of Tyrus, announced the news on social media. LeRoy tweeted to his followers, “Hey! For all the folks who know me as Tyrus Books, Tyrus is closing down and now you can just know me as some dude on Twitter.” Tyrus was included in Simon & Schuster’s acquisition last year of Adams Media from F+W. Simon & Schuster will continue to handle the Tyrus backlist.

How Many Kindle Unlimited Subscribers Are There?
(And How Does KU’s Growth Impact Your Book Sales)?

How many Kindle Unlimited Subscribers are there? Amazon has never released the total number of KU subscribers, however, by working the formula backwards, Written Word Media estimates the number could be as high as 2.5 million readers. How many books does a KU subscriber read? Again, Written Word estimates the number may be as many as 20 books per month! Read how the growth of Amazon’s subscription model is changing the market for ebook sales.

HarperCollins Christian Publishing Shifts Publishing Programs

HarperCollins Christian Publishing (HCCP) announced April 11 three changes within its publishing programs. Daisy Hutton is being promoted to vice president and publisher for the W Publishing Group, a nonfiction imprint of Thomas Nelson.  Hutton has been the company’s fiction publisher for Thomas Nelson and Zondervan books for the past five years. Read the full story.

Where Will the Growth in Sales Come in 2017?

  • Number of retailer bankruptcies in 2016: 9
  • Number of retailer bankruptcies in 2017 so far: 9
  • Growth of online retail sales during the 2016 holiday season, versus 2015: 20% (Source: Washington Post)

Look for Amazon to continue to gain market share at the expense of brick and mortar stores.

Tips for Marketing Your Book

Author Kristine Rusch discusses email newsletter strategy. Learn the difference between old school newsletters and ad circulars. Take heart! You’re not the only one who feels undersized against the book-marketing monster.

“I feel completely inadequate,” Rusch says. “Then I feel like I’d better hurry to catch up. Finally, I crawl into my office and get back to the work in progress. I don’t feel overwhelmed when I think about fiction writing. I feel completely overwhelmed when I focus on the “shoulds” of marketing.

Read at Rusch’s blog on newsletters.

Book Publishing News

April 3-10

the Big Boys are coming after the IndiesPenguin Random House Sales Decline Almost 10 Percent in 2016

Recently the biggest of the Big Five publishers, Penguin Random House, reported that sales dropped 9.6 percent in 2016. The decline is directly related to the drop in ebook sales in 2016.

According to their annual report, the company plans to employ a “differentiated pricing” strategy. This may mean Penguin Random House could begin to compete with small presses and Indie authors in the “low price” Kindle ebook market.  At the very least, it sounds like the Big Boys are coming after the Indies. Time will tell if the “Biggest of the Big Five” can adapt to the shifting landscape of the ebook market.

Barnes & Noble Continues to Close Stores;
Amazon Continues to Open Stores

“Last week, Amazon opened a store in Chicago, Illinois, its first physical bookstore not in a coastal city, and the second of the seven it plans to open this calendar year. Meanwhile, Barnes & Noble plans to open four new stores and close 12 by April 30, according to David Deason, vice president of development. It already closed the only general-interest bookstore in the New York City borough of the Bronx. Last fiscal year the company closed eight locations.” Read the full article.

Amazon Announces Its Influencer Program

The Amazon Influencer Program is exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content. An intuitive vanity URL makes it easy for customers to find, browse and buy the products introduced to them through social media influencers. The program allows influencers to earn fees for purchases they drive through their social media platforms. This program is currently in beta mode and open by invitation only.” ~ Amazon

If you are a social media influencer interested in joining Amazon’s Influencer Program, click to apply.


Tips for Marketing Your Book


Readers are Leaders, Buy a Boy a Book

Dead Calm, Bone Dry Curse of the Black Avenger

Are Amazon Ads Worth the Money?

James Patterson, the top selling author of my generation, promotes his books.An LPC author recently asked my thoughts on investing in an Amazon ad. Here is my response.


For every dollar you invest in your book you earn back two dollars. That’s not the case with every title, but with your book it is. (The per-click percentage for your book is actually 69.62% but I round it down to 50% because I know an ad for your book also generates “pages read” and those “pages read” earn royalties. The “pages read” royalties cannot be factored into the per-click percentage. Amazon only sees actual sales.)

“With regards to your question about spending $10 a month for an Amazon ad. That sum works out to be thirty cents a day and the per-click charge for an Amazon ad runs around fifty cents. Thus, your ad would only run for a couple of minutes each day. Basically, you’d be wasting your money. Many top-selling Indie authors spend hundreds of dollars each month on Amazon ads. These authors often own the tops spots in their book’s category.

For my own books I spend around $100 a month and my books aren’t nearly as good as yours. (Well, they may be as good, but I’m writing middle-grade fiction for boys and that’s a small market. There’s not even a category for it on Amazon. I spend the money to make my books known because I am serious about making it as a writer and in order to do that readers need to read my work and become familiar with my voice and style. )

The old business model of writing a book and hoping it sells died in 2008 with the Great Recession. Book publishers began to retreat and book stores closed. That trend continues. Authors who enjoy success today are those who invest in their careers and market the devil out of their book. Even James Patterson, the top selling author of my generation, promotes his books. He advertises on TV, YouTube, and on Amazon.

At LPC Books we seek authors who are serious about their writing. We want to launch careers, not just publish one novel for an author. If one novel is all an author wants, they should self publish. That’s the main market for self-publishing firms – the one-book author.

Write great stories, write fast, and invest in your writing career. If you aren’t willing to work hard at your craft and career, then do something else. This business is hard. Only the dedicated succeed.

And to succeed you need to sow seeds.

Here are some suggestions from Linda Glaz’s Facebook post: “Indie and smaller press authors: how have you found the marketing environment?”

“I’ve used short-term marketing like Robin Reads, EReader News Today, Faithful Reads, Bargain Booksy, Agape eBooks, ebooksHabit, etc with very minimal short-term gains. They just don’t have the volume of readership to really build your list. Marketing companies, like Ryan Zee and LitRing are great for a swift add to your newsletter list or followers.” ~ Kari Trumbo


Do you have a marketing tip that works? Please share!