Book Sales Representative – Job Opportunities

Book Sales Representative (3 needed)

Lighthouse Publishing of the Carolinas seeks three sales representatives to support our fiction, nonfiction, and devotional books.  Book Sales Representatives are responsible for managing and maximizing sales growth within territorial boundaries.  This is a commissioned based, work-from-home position.

If you are an avid reader who enjoys talking about books, this may be the opportunity for you!

 

Book Sales Representative responsibilities:

  1. Sell titles into accounts and actively market direct to consumers
  2. Develop and implement territory strategies and sales plans for assigned titles
  3. Collaborate with LPC marketing team with regards to promotions and specials.

 

Please apply if you meet the following requirements:

  • Strong social media and networking skills
  • Adapt at problem solving
  • Excellent organizational, written and verbal communication skills
  • Ability to collaborate with a team and work independently
  • Proficient in Microsoft Office, especially Word

To apply, please submit your resume and cover letter with salary requirements to jobs@lighthousepublishingofthecarolinas.com.

Indicate “Book Sales Representative” in the subject line. No phone calls/agencies please.

Do book ads work?

Do book ads work? At least once a week an author will email me to ask if a specific website is a good place to advertise their book. I often tell them that online ads do not sell books. Ads create book awareness, but reader recommendations remain the primary reason a book sells. A Publisher Weekly review may help make a book known, but it’s those Amazon and Goodreads reviews that cause consumers to click and buy. (Note: a PW review is not an ad and thus carries more clout with readers.)

That said, at LPC we have advertised on any number of websites to see if we can find one that provides steady consumers for our books. Here are a few we’ve tried.

The Vessel Project – 4 stars

vesselproject.com/advertise/

The good: Price. For around $21, VP will promote your book to their subscriber email list, tweet your ad, mention it on Facebook, and give your ad its own page for the duration of the promotion. (5 days, I think). Each book promotion ad is tweeted at least five times to a following of 30,000 readers for an estimated impression value of 150,000. VP followers may also retweet a particular ad. Add to that the 8,000 VP Facebook followers and you have exposure to close to 200,000 readers. If you’re an author who earns at least $1 per book sold, then you only have to sell twenty-one additional copies to cover the cost of your ad. The owner is responsive – always a plus.

The bad: Your book may not appeal to VP readers. We’ve seen upwards to seventy-five books sold in a day and as few as none. I suggest you subscribe to the VP newsletter, visit a book’s Amazon page the morning the newsletter releases, (8:am), check that book’s sales ranking, and review its ranking later in the day. If you see a noticeable increase in the book’s sales ranking, then take note of the author, genre, number of reviews and stars, and its sale price. That might give you some idea of which books work best for VP subscribers.

In summary: We are pleased with our advertising results on the Vessel Project.

Goodreads Ads – 3 stars

www.goodreads.com/advertisers

The good: Goodreads ads are great for book branding. I cannot say with certainty that each ad generates new sales for us, but for print copies, we noticed a slight uptick in sales when a book was featured on Goodreads. We normally select a 20-cent per click charge with a $5 daily budget.

The bad: Goodreads ads do not seem to help eBooks. For us, it’s primarily a print book advertising option. As more authors advertise, the less exposure your ad may receive. And if you have multiple books, this can be an expensive way to advertise.

In summary: Goodreads ads seem to create reader awareness. You only pay for clicks, not impressions, so for the money, these ads can be an effective way to get your book in front of readers.

GoodKindle – 2 stars

www.goodkindles.net

The good: Price. Each ad is only $19. Each book gets its own page and (so far) that page remains on their website, thus providing an evergreen, SEO affect.

The bad: We tried one book and sold one copy as a result of the ad. Maybe it was the time of year (right before Christmas) but we expected better results.

In summary: The owner of the site responded to our inquiries and that’s always encouraging.

Readers in the Know – 1 star

readersintheknow.com

The Good: You can create an account with up to three books in your account. We took advantage of their 60-day free trail. The latest pricing on their site shows this service is around $30 US dollars. Each additional title (you can list up to three for $30) is around $1.50. The interface was easy to use and the ad ran as scheduled.

The bad: We did not see any increase in sales.

In summary: Maybe we tried this service too soon. I seem to recall the owner was building his business so he may not have had lots of traffic to the site. Still, even $30 for an ad that doesn’t generate any sales is too much to spend.

 

There are lots of websites that charge to advertise your book. The challenge is finding sites whose ads translate into sales. As a general rule, for ever dollar you spend on advertising you will need to sell one book to cover that expense. My general impression is that the real winners in online advertising are the sites selling the ads.

We’ve tried advertising on Facebook but Facebook has this weird policy that precludes any ad with text that exceeds a certain threshold. (I think it’s around 15% text). Since most book covers have a title, author name, and tagline or quote, our books fall outside of Facebook’s guidelines. (And I’ve yet to see Facebook deliver increase sales for the ads that did meet their guidelines.)

I’ve heard Bookbub is a great place to advertise your book www.bookbub.com/home/ but ad prices range from $55 to $1,700.

If you had success advertising your book online, I’d love to hear your thoughts.

Going to See a Man About a Dog – by Mark Twain

Scotch whisky to a Scotchman is as innocent as milk is to the rest of the human race. In Swinton’s case it was a virtue and not an economical one. Twenty-four dollars a week would really have been riches to us if we hadn’t had to support that jug; because of theScotch whisky to a Scotchman is as innocent as milk is to the rest of the human race. jug we were always sailing pretty close to the wind, and any tardiness in the arrival of any part of our income was sure to cause some inconvenience.

I remember a time when a shortage occurred; we had to have three dollars and we had to have it before the close of the day. I don’t know now how we happened to want all that money at one time; I only know we had to have it. Swinton told me to go out and find it and he said he would also go out and see what he could do. He didn’t seem to have any doubt that we would succeed but I knew that that was his religion working in him; I hadn’t the same confidence; I hadn’t any idea where to turn to raise all that bullion and I said so.

I think he was ashamed of me, privately, because of my weak faith.

He told me to give myself no uneasiness, no concern; and said in a simple, confident and unquestioning way, “The Lord will provide.” I saw that he fully believed the Lord would provide but it seemed to me that if he had had my experience—But never mind that.

Before he was done with me his strong faith had had its influence and I went forth from the place almost convinced that the Lord really would provide.

At last I lounged into the big lobby of the Ebbitt House, which was then a new hotel, and sat down.I wandered around the streets for an hour, trying to think up some way to get that money, but nothing suggested itself. At last I lounged into the big lobby of the Ebbitt House, which was then a new hotel, and sat down. Presently a dog came loafing along. He paused, glanced up at me and said with his eyes, “Are you friendly?” I answered with my eyes that I was. He gave his tail a grateful wag and came forward and rested his jaw on my knee and lifted his brown eyes to my face in a winningly affectionate way. He was a lovely creature, as beautiful as a girl, and he was made all of silk and velvet. I stroked his smooth brown head and fondled his drooping ears and we were a pair of lovers right away.

Pretty soon Brig.-Gen. Miles, the hero of the land, came strolling by in his blue and gold splendors, with everybody’s admiring gaze upon him. He saw the dog and stopped, and there was a light in his eye which showed that he had a warm place in his heart for dogs like this gracious creature; then he came forward and patted the dog and said,

“He is very fine—he is a wonder; would you sell him?” I was greatly moved; it seemed a marvelous thing to me, the way Swinton’s prediction had come true.

I said, “Yes.”

The General said, “What do you ask for him?”

“Three dollars.”

Nelson A. MilesThe General was manifestly surprised. He said, “Three dollars? Only three dollars? Why that dog is a most uncommon dog; he can’t possibly be worth less than fifty. If he were mine, I wouldn’t take a hundred for him. I’m afraid you are not aware of his value. Reconsider your price if you like, I don’t wish to wrong you.”

But if he had known me he would have known that I was no more capable of wronging him than he was of wronging me. I responded with the same quiet decision as before.

“No, three dollars. That is his price.”

“Very well, since you insist upon it,” said the General, and he gave me three dollars and led the dog away and disappeared upstairs.

In about ten minutes a gentle-faced, middle-aged gentleman came along and began to look around here and there and under tables and everywhere, and I said to him, “Is it a dog you are looking for?”

His face had been sad before and troubled; but it lit up gladly now and he answered, “Yes—have you seen him?”

“Yes,” I said, “he was here a minute ago and I saw him follow a gentleman away. I think I could find him for you if you would like me to try.”

I have seldom seen a person look so grateful, and there was gratitude in his voice too when he conceded that he would like me to try. I said I would do it with great pleasure but that as it might take a little time I hoped he would not mind paying me something for my trouble. He said he would do it most gladly—repeating that phrase “most gladly”—and asked me how much.

I said, “Three dollars.”

He looked surprised, and said, “Dear me, it is nothing! I will pay you ten, quite willingly.”

But I said, “No, three is the price,” and I started for the stairs without waiting for any further argument.

Swinton had said that that was the amount that the Lord would provide and it seemed to me that it would be sacrilegious to take a penny more than was promised.

I got the number of the General’s room from the office clerk as I passed by his wicket, and when I reached the room I found the General there caressing his dog and quite happy. I said, “I am sorry, but I have to take the dog again.”

He seemed very much surprised and said, “Take him again? Why, he is my dog; you sold him to me and at your own price.”

“Yes,” I said, “it is true—but I have to have him, because the man wants him again.”

“What man?”

“The man that owns him; he wasn’t my dog.”

The General looked even more surprised than before, and for a moment he couldn’t seem to find his voice; then he said, “Do you mean to tell me that you were selling another man’s dog—and knew it?”

“Yes, I knew it wasn’t my dog.”

“Then why did you sell him?”

I said, “Well, that is a curious question to ask. I sold him because you wanted him. You offered to buy the dog; you can’t deny that. I was not anxious to sell him—I had not even thought of selling him—but it seemed to me that if it could be any accommodation to you—”

He broke me off in the middle, and said, “Accommodation to me? It is the most extraordinary spirit of accommodation I have ever heard of—the idea of your selling a dog that didn’t belong to you—”

I broke him off there and said, “There is no relevancy about this kind of argument; you said yourself that the dog was probably worth a hundred dollars. I only asked you three; was there anything unfair about that? You offered to pay more, you know you did. I only asked you three; you can’t deny it.”

“Oh, what in the world has that to do with it! The crux of the matter is that you didn’t own the dog—can’t you see that? You seem to think that there is no impropriety in selling property that isn’t yours provided you sell it cheap. Now then—”

I said, “Please don’t argue about it any more. You can’t get around the fact that the price was perfectly fair, perfectly reasonable—considering that I didn’t own the dog—and so arguing about it is only a waste of words. I have to have him back again because the man wants him; don’t you see that I haven’t any choice in the matter? Put yourself in my place. Suppose you had sold a dog that didn’t belong to you; suppose you—”

“Oh,” he said, “don’t muddle my brains any more with your idiotic reasonings! Take him along and give me a rest.”

So I paid back the three dollars and led the dog downstairs and passed him over to his owner and collected three for my trouble.

I went away then with a good conscience, because I had acted honorably.

I never could have used the three that I sold the dog for, because it was not rightly my own, but the three I got for restoring him to his rightful owner was righteously and properly mine, because I had earned it.

That man might never have gotten that dog back at all, if it hadn’t been for me. My principles have remained to this day what they were then. I was always honest; I know I can never be otherwise. It is as I said in the beginning—I was never able to persuade myself to use money which I had acquired in questionable ways.

Now then, that is the tale. Some of it is true.